Product Pages
at CodyApp
Deemed the “Company Storyteller,” I crafted the written story for every one of Cody’s 150+ yoga plans.
Working closely with the coach and with a deep understanding of Cody’s audience, I developed stories that drove the photography and videography direction, on-set interview questions, and social media copy for the program launch and sale campaigns.
Each product story was unique to the coach’s voice and style as well as the overall program goal (e.g., handstands, flexibility, mindfulness).
at TCS World Travel
TCS is known for its unforgettable luxury travel expeditions, and one of my responsibilities as Senior Marketing Writer was to produce compelling and inspiring website copy to describe these spectacular journeys.
This web copy is used for both print and digital marketing collateral to assist the Sales Team with booking guests.