https://www.kelsiauld.com/blog daily 0.75 2020-04-06 https://www.kelsiauld.com/blog/2019/3/11/zrmanja-falls-croatia-f3exm-pwyza monthly 0.5 2019-07-10 https://www.kelsiauld.com/blog/2019/3/11/haauknee-slabs-az-sntak-2den6 monthly 0.5 2019-07-10 https://www.kelsiauld.com/blog/2019/3/11/echo-range-mx-2rxcs-jg2pe monthly 0.5 2019-07-10 https://www.kelsiauld.com/blog/2019/3/11/monmouth-glacier-ak-sy7cd-7sw78 monthly 0.5 2019-07-10 https://www.kelsiauld.com/blog/2019/3/11/misty-mountains-me-menex-dajb5 monthly 0.5 2019-07-10 https://www.kelsiauld.com/blog/2019/3/11/ahi-point-wa-2xhzd-355g9 monthly 0.5 2019-07-10 https://www.kelsiauld.com/publications daily 0.75 2025-02-06 https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1586214403159-JQ137VF5MFK3TAU851P2/Publications+USTOA+Travel Published Works Top 5 Wildlife Experiences Off the Beaten Path United States Tour Operators Association https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1586214438145-COQQX4TWIF1451NFNCVZ/Publications+TCS+West+Africa Published Works Luxury Custom Travel Blog: West Africa TCS World Travel https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1588088578510-6ND5Y1F7Q0P8TBZFY5CJ/Publications+UW+Bone+Health Published Works The Skinny on Bone Health & Why Milk Isn’t Enough Right As Rain, UW Medicine https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1586214122831-OXBFVL6I3VS3RRVFLB0V/Publications+Borgen+Gap Published Works Closing the Gap: U.S. Retailer With Sights On India The Borgen Project https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1586214212343-LL6UVR6073TQBDTW0YGY/Publication%2BBorgen%2BCar Published Works Car2Go's Ride2Provide Fights Global Poverty The Borgen Project https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1586214257291-AZ3RNS3SSCLOLO2OZN48/Publications+Global+Yodel Published Works Poster Child: Ocean Shores Global Yodel https://www.kelsiauld.com/testimonials daily 0.75 2025-02-06 https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/826485c4-af5e-4682-ba97-41c71d42dcb7/Testimonial_Amy.png Testimonials https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/8efe3b5c-0736-4c04-b3d2-6e2d5fba9678/Testimonial_Miranda.png Testimonials https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/9f01d5b7-18fd-466a-b4bd-9a88cd61682b/Testimonial_Bob.png Testimonials https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/c1e85882-f1bd-4765-a4c8-0d2593a180b6/MAIN+SITE+Testimonial+-+Jon.png Testimonials https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/e068e8b5-7600-44cb-9d7d-1a6443c7b94d/Testimonial_Casey.png Testimonials https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/81494a39-c466-4bb3-bac3-6d608f241709/Testimonial_Paul.png Testimonials https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/a0523aaf-3d2b-4f36-adf3-882bcc5acca3/Testimonial_Sophie.png Testimonials https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/3c18c03c-9dfe-48b3-a443-8785d20b4998/MAIN+SITE+Testimonial+-+Becky.png Testimonials https://www.kelsiauld.com/travel-writer daily 0.75 2025-03-06 https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/46127b57-94d5-45fc-b6c2-ff29b6d078af/TCSMEMS-22_book-spread.png Travel Writer - Make it stand out Itinerary Booklets My contributions: I developed all the written content for this trip’s daily itinerary booklet, which detailed all of the sightseeing activities and accommodations guests would experience on their upcoming journey. Using InDesign, I formatted the text and selected the imagery used in the booklet. https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/ab8cd355-43a0-40b7-bb70-336c6241bb69/unsplash-image-60XLoOgwkfA.jpg Travel Writer - Make it stand out Trip Descriptions for Web My contributions: I crafted the destination, activity, and hotel descriptions for this trip’s landing page. This copy was also used for brochure and sales flyer, email marketing campaigns, and final itineraries. https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/3b95c5b1-1c71-4331-a877-396f55523545/TCSBOAC-Sales+Flyer-White.png Travel Writer - Make it stand out Sales Flyers My contributions: I created the text for this expedition’s sales flyer—a one-page, high-level overview document used to promote the trip at in-person events and as part of digital marketing efforts. https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/90b050bd-a97d-4c78-a95c-1ef8240d913c/Natl-Park-Thumbnail.jpg Travel Writer - Make it stand out Trip Brochures My contributions: I produced all the written content on this trip itinerary, which was also used in brochures, trifold mailers, and email marketing campaigns. I worked with the visual designer to ensure my text fit within his design parameters. https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/207c997b-38de-42e0-af09-da8608f12065/TCS-Instagram-Grid-canva.jpg Travel Writer Social Media Writing My contributions: While the marketing team searched for a full-time social media manager, I stepped in, selecting images and writing both inspirational and informational social media captions for Instagram and LinkedIn. https://www.kelsiauld.com/portfolio daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/da02aabe-a5b9-4f89-88f7-0f45e62edc0f/Kelsi-in-Turkey.jpg Visual Portfolio - Hi, I’m Kelsi You Can Be Free My contributions to this video: Interview • Story arrangement • Visual review https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/3c8f81bd-c811-404d-b434-62661fcd6ecc/ChoiceHappens-video.jpg Visual Portfolio Company Music Video My contributions to this video: Lyrics ideation • Shot list assistance • Producer on set • Post-production oversight • Captions I jumped in to help with the reshooting of this video. The short turnaround time meant we spent late nights perfecting the shot list, talent roster, and filming schedule. The final product was fun, lighthearted, and unlike any other SUSE parody. Music video parodies have been part of the SUSE culture since the company’s beginning in the early ‘90s. This approach was more produced and polished than any other video prior. LinkedIn post https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/48a1362e-4175-4bb2-ae74-c8c2965c4fba/AnaForrest-video.jpg Visual Portfolio You Can Be Free My contributions to this video: Interview • Story arrangement • Visual review https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1586286764918-6HU8CN84EQ5WFF3EBZ38/yogance+founder+tamara+levinson+jumping+in+white+outfit Visual Portfolio International Women’s Day My contributions to this video: Ideation • Copy • Story arrangement • Visual review https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/67f3be32-8d69-476a-9275-73fde8062d9d/Choice+Happens+thumbnail.jpg Visual Portfolio Company Portfolio Video My contributions to this video: Copy/script review • Brand cohesion • Motion design feedback As the default video on SUSE’s website and YouTube, this video is likely our audience’s first view of the SUSE brand. It required flawless text overlays and a tone that accurately captured who we are and the solutions we provide. I reviewed text accuracy, motion graphics timings, and even sound design. https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/39050076-0e9d-4ed0-b82b-49e055b23b42/CloudElevate-video.jpg Visual Portfolio Product Launch Video My contributions to this video: Concept brainstorming • On-set brand review • Post-production review My first time on set with SUSE! I was responsible for ensuring the shots and script aligned with our brand and tone. The production agency was so talented and professional, and this experience reminded me of what I loved about being on set! This video increased customer contacts for the Cloud Elevate Team by over 100% and resulted in at least 7 new contacts in the first month. LinkedIn post https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1586287296360-G0VCXCME7HRWUGQQWYD6/meghan+currie+mid-yoga+flow+on+a+stunning+beach Visual Portfolio Moved by Nature My contributions to this video: Interview • Story arrangement • Visual review https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/85b3af50-66d9-42cf-99e5-a704308cd008/Examples-Social-Events.jpg Visual Portfolio - Marketing & Social Media Copy SUSE attends hundreds of conferences each year, and it’s crucial that the company shows up consistently each and every time. As the Brand Writer, I provided meticulous copy reviews and attended group feedback calls to ensure our brand voice was accurately reflected and customer needs were the focus. Social posts for events to drive attendance and engagement (static & motion) Paid ads to promote high-impact campaigns and showcase IT solutions Booth messaging to clearly explain SUSE’s complex IT solutions Social posts for campaign collateral to boost traffic on critical assets like white papers, infographics, and webinars On-site marketing including billboards and buses to amplify brand awareness Company content to support initiatives like ESG and employee wellness https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/4013f13a-88a3-485f-933d-5c658e6d7d27/Example-About+Us+Page.jpg https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/7436c124-8c86-4998-a612-8053a09d9e65/Style+Guide-screenshot.png Visual Portfolio - Style Guide Creation & Management My role as Brand Writer was to empower everyone who wrote on behalf of the company to write using one, unified voice. My priority was to uphold writing consistency and reinforce the company's tone so we appear professional and trustworthy to our audience. How I did this: Maintain comprehensive writing guides using Microsoft Word and Google Docs Proactively partner with colleagues across the company on over 200 high-profile projects, from graphic and web designers to campaign managers and product marketing leads Advocate for adding style/copy reviews to project workflows Participate in project kick-off calls to align on messaging Meticulously proofread high-impact customer materials Be approachable and available to answer copy-related questions Enable self-service by ensuring writing resources are accessible on the company brand site and internally used platforms including BrandFolder, Writer, TermWeb, and SUSE Intranet https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/674e9d37-4a94-432c-b48a-cd4b4e21671e/Danelec+thumbnail_LI.jpg Visual Portfolio Danelec Customer Success Story My contributions to this video: Post-production project manager • Story arrangement • B-roll footage • SEO & captions • Stakeholder & freelancer contact Part of a nine-video series, this video highlights how Danelec successfully used SUSE solutions to address critical pain points for their maritime customer. View complete video series https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/e9a150a8-8e36-45b1-beb2-ff3cb5ff5d0b/NMDP+thumbnail_LI.jpg Visual Portfolio NMDP Customer Success Story My contributions to this video: Post-production project manager • Story arrangement • B-roll footage • SEO & captions • Stakeholder & freelancer contact Our customer from a healthcare nonprofit explains how using SUSE technology resolved IT complexity so they could focus on their mission: saving lives. View complete video series https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1c51c20c-7af0-4e28-bee3-73da8dc5e0bb/NotOnOurWatch+RHEL+thumbnail.jpg Visual Portfolio Not On Our Watch My contributions to this video: Script brainstorm • Copy review When Red Hat (one of SUSE’s main competitors) announced it would no longer support RHEL and CentOS updates, SUSE jumped at the opportunity to explain how our Multi-Linux Support solutions meant zero migration for existing RHEL/CentOS users. Visit the campaign landing page https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/3c18c03c-9dfe-48b3-a443-8785d20b4998/MAIN+SITE+Testimonial+-+Becky.png Visual Portfolio https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/a0523aaf-3d2b-4f36-adf3-882bcc5acca3/Testimonial_Sophie.png Visual Portfolio https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/81494a39-c466-4bb3-bac3-6d608f241709/Testimonial_Paul.png Visual Portfolio https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/e068e8b5-7600-44cb-9d7d-1a6443c7b94d/Testimonial_Casey.png Visual Portfolio https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/c1e85882-f1bd-4765-a4c8-0d2593a180b6/MAIN+SITE+Testimonial+-+Jon.png Visual Portfolio https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/9f01d5b7-18fd-466a-b4bd-9a88cd61682b/Testimonial_Bob.png Visual Portfolio https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/8efe3b5c-0736-4c04-b3d2-6e2d5fba9678/Testimonial_Miranda.png Visual Portfolio https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/826485c4-af5e-4682-ba97-41c71d42dcb7/Testimonial_Amy.png Visual Portfolio https://www.kelsiauld.com/tcs-social daily 0.75 2025-03-20 https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1741289227750-JUN8MGHY5JSIWWTD1ZFN/image-asset.jpeg > Social - Inspiring Travel at TCS As the marketing team searched for a full-time social media manager, I stepped in to assist while continuing with my freelance writing duties. For about six months, I selected images and wrote social media captions for TCS’ Instagram, Facebook, and LinkedIn. These are a few examples of posts on trips, destination trivia, travel inspo, and webinars. https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1586285406881-9RYKL3LD2F5GGCW4CQUZ/cody%27s+instagram+feed+with+aesthetically+pleasing+and+on-brand+imagery > Social - Promoting Product Launches & Lifestyle Videos at Codyapp In 2015—as the concept of a branded social media presence was still an emerging approach for companies online—I worked closely with our marketing team to: Lead the company Instagram, our fastest growing social channel Spearhead visual and copy guidelines that became established best practices Create social media copy for our brand as well as for the unique personas of our 50+ partners Develop and implement content calendars Assist with acquisition marketing campaigns and partner with other brands and fitness influencers https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1588029322803-NE8FINXTA8IHS7TN5WCR/Community_10.jpg > Social - Building Community at Foundation Gym Between 2018-2024, I led Foundation’s social media efforts, which exemplified our community values, engaged existing members, and inspired a growing audience around the globe. https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1587424378960-WWP9CI6ZJ8703XZQMG6B/FCF+Social+SNIP.png > Social - Social media messaging in the midst of COVID-19 Washington State’s mandated Stay At Home order meant that Foundation’s facilities were closed, forcing the gym owners to pivot their decade-long business model in a matter of weeks. I was a key contributor to company (re)action plans, providing social media marketing, virtual class content, and email communications strategies: Designed, wrote, scheduled, and deployed social media content that resonated with our clients as well as a general fitness audience. Assisted with informative and proactive email communication to members about membership details, class schedules, and safe equipment rentals. Established company-wide social media calendar to streamline class content and improve organization processes while staff adjusts to coaching and collaborating remotely. https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1587424848142-AGFRLA6N9ZYTUJRPI883/FB%2BIG%2BCOVID%2BSlide.jpg > Social - In April 2020, I was proud to learn that my social media marketing efforts were recognized by Facebook, who used my content in their COVID-19 Best Practices guide. https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/c48b2fe3-104a-4b4b-aff7-c0d762d273a1/TCS-Instagram-Grid-canva.png > Social https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/e96451b4-7f29-4a03-b191-a25f026c46a7/TCS-IG-post1-canva.png > Social https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/39782534-cebb-422f-8013-2d1f1704bbda/TCS-IG-post2-canva.png > Social https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/e445a200-e4bf-4a43-8d77-31342ac3c01a/TCS-IG-post3-canva.png > Social https://www.kelsiauld.com/web-design daily 0.75 2025-03-07 https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/ab8cd355-43a0-40b7-bb70-336c6241bb69/unsplash-image-60XLoOgwkfA.jpg https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/5b3cf6ae-1fac-4d80-b66f-20b7aaac36e6/Print+Collateral-new.png https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/5b3cf6ae-1fac-4d80-b66f-20b7aaac36e6/Print+Collateral-new.png https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1586285861632-Z8PFSMYQLOK3E5U49I2Z/briohnybts.png https://www.kelsiauld.com/product-pages daily 0.75 2025-03-06 https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/10652776-e516-483e-9bb5-8bd909f73f01/TCSWILD021+website-canva.png https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/8a560cba-c374-4265-abe3-8e2cd45be224/Ashley%2BBriohny_Portfolio.png https://www.kelsiauld.com/main daily 1.0 2025-03-20 https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/da02aabe-a5b9-4f89-88f7-0f45e62edc0f/Kelsi-in-Turkey.jpg Main - Hi, I’m Kelsi You Can Be Free My contributions to this video: Interview • Story arrangement • Visual review https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/a2fdbc61-7622-4b73-b229-2251f1cf2567/digital-mktg-hero https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/5b3cf6ae-1fac-4d80-b66f-20b7aaac36e6/Print+Collateral-new.png https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/1586285861632-Z8PFSMYQLOK3E5U49I2Z/briohnybts.png https://images.squarespace-cdn.com/content/v1/5e840252ae45e242b93f7af4/b999661c-83b7-42dd-baed-f8cae3211ac5/KubeCon+bus-02_only.png 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