Fitness Content

 
 

Brand Voice, Web Copy, & Storytelling

My brand voice and storytelling work at Cody laid the foundation for what would become Alo Moves.

I developed the story for every single one of our 150+ yoga plans, including overseeing imagery and video footage, and wrote all marketing copy across the web, app, and social media channels.

I also collaborated directly with our instructors to ensure their voice and persona was captured in every piece of published content.

Social Media Management

Managed the social media content and calendar for a local gym, which exemplified their community values, engaged existing members, and inspired a growing audience around the globe.

  • Designed, wrote, scheduled, and deployed all social media content.

  • Provided informative and proactive email communication to members about membership details, class schedules, and safe equipment rentals.

  • Established company-wide social media calendar.

Recognized by Facebook (Meta)

In April 2020, my social media marketing efforts were recognized by Facebook, who used my content in their COVID-19 Best Practices guide.